11. Exercise 3

Exercise 3

Exercise 3: How many ways can you visualize it?

I want you to visualize the cost of a festival ticket for the full 3-days vs. a single day pass. The 3-day pass is $287 and the 1-day is $166

Have fun with this. If you feel you need help getting the creative juices flowing visit some of the resources listed below to view a lot of possible options.

Resources for ideas:

  • Information is Beautiful Awards. Annual awards for the most beautiful vizzes of the year.
  • Reddit: Data is Beautiful. Collection of data, graphs, chars, maps, etc…
  • Tableau Public Gallery. For the best of the best go to the Greatest Hits section.
  • The R Graph Gallery. Graphs made with R.
  • Xenographics. Unusual charts and maps. Repository of novel, innovative, and experimental visualization to help inspire
  • Dribbble.
  • Behance.

Exercise 3 solution

Additional Resources:

Solution

This is an example of a few sketches I might experiment with. I sketch a few visuals and explain how they are meant to encourage festival goers to purchase a 3-day pass over a single day.

Bar chart comparing a ⅓ of the 3-day ticket to a 1-day pass.

Stacked bar chart emphasizing the extra cost of a 1-day pass vs. ⅓ of the 3-day pass.

Pie chart pointing out the savings you realize for a single day when purchasing a 3-day pass vs the 1-day pass.

A sort of bar chart with points comparing the full 3-day ticket price to the 1-day to show the slight extra amount you’d have to spend to get 3 days at the festival instead of 1

A 100% stacked bar that looks like a dollar bill encouraging people spend the extra $71 and look at it as an investment in their fun.

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